{"product_id":"strategie-de-brand-1","title":"Template Strategie de Brand","description":"\u003cdiv class=\"product-header\"\u003e\n\u003cdiv class=\"product-header-text\"\u003e\n\u003cp class=\"product-subtitle\"\u003eFundația strategică a oricărui brand de succes.\u003c\/p\u003e\n\u003cem\u003e\u003cspan class=\"badge badge-pages\"\u003e17 pagini\u003c\/span\u003e\u003c\/em\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-header-text\"\u003e\n\u003cem\u003e\u003cspan class=\"badge badge-pages\"\u003e\u003c\/span\u003e\u003c\/em\u003e\u003cbr\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-body\"\u003e\n\u003cdiv\u003e\n\u003cp class=\"section-label\"\u003e\u003cstrong\u003eCe conține\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp class=\"section-text\"\u003eDocumentul strategic fundamental cu: misiunea, viziunea pe 5 și 10 ani, valori fundamentale cu comportamente concrete, personalitatea brandului, profilul de audiență țintă, analiza competitorilor cu SWOT integrat, declarație de poziționare cu exemplu concret, propunere de valoare, promisiunea brandului (livrabile emoționale și practice), piloni de comunicare, semnătura verbală (tagline + slogan) în 3 variante și tonul brandului.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cp class=\"section-label\"\u003e\u003cstrong\u003eDe ce să-l alegi\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp class=\"section-text\"\u003eEste documentul pe care orice brand îl face o singură dată, dar care ghidează toate deciziile de comunicare pentru ani de zile. Fără o strategie de brand clară, fiecare campanie o iei de la zero. Cu acest document, clientul tău are busola internă a afacerii și tu ești cel care i-a oferit-o.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cp class=\"section-label\"\u003e\u003cstrong\u003ePentru cine este ideal\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli class=\"tags\"\u003e\u003cspan class=\"tag tag-coral\"\u003eBrand strategiști freelanceri\u003c\/span\u003e\u003c\/li\u003e\n\u003cli class=\"tags\"\u003e\u003cspan class=\"tag tag-purple\"\u003eConsultanți de business\u003c\/span\u003e\u003c\/li\u003e\n\u003cli class=\"tags\"\u003e\u003cspan class=\"tag tag-teal\"\u003eAntreprenori care construiesc un brand de la zero\u003c\/span\u003e\u003c\/li\u003e\n\u003cli class=\"tags\"\u003e\u003cspan class=\"tag tag-amber\"\u003eAgenții de branding și comunicare\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cspan class=\"tag tag-amber\"\u003e\u003cspan class=\"tag tag-purple\"\u003e\u003cspan class=\"feat\"\u003e100% editabil în Canva - Nu necesita Canva PRO - \u003c\/span\u003e\u003c\/span\u003e\u003cspan class=\"tag tag-purple\"\u003e\u003cspan class=\"feat\"\u003ePrompt AI pentru fiecare template - \u003c\/span\u003e\u003c\/span\u003e\u003cspan class=\"tag tag-purple\"\u003e\u003cspan class=\"feat\"\u003eÎndrumări pas cu pas incluse\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"AM Design","offers":[{"title":"Default Title","offer_id":53657926992201,"sku":null,"price":470.0,"currency_code":"RON","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0984\/2573\/3449\/files\/1_ce2aee01-b92f-445b-a0ff-22b241b72efb.svg?v=1772533912","url":"https:\/\/am-design.ro\/products\/strategie-de-brand-1","provider":"AM DESIGN BRAND STUDIO","version":"1.0","type":"link"}