{"title":"Branding \u0026 Design","description":"","products":[{"product_id":"manual-de-identitate-vizuala","title":"Template Manual de Identitate Vizuală","description":"\u003cdiv class=\"product-header\"\u003e\n\u003cdiv class=\"product-header-text\"\u003e\n\u003cp class=\"product-subtitle\"\u003eGhid compact de brand pe o singură pagină A4.\u003c\/p\u003e\n\u003cem\u003e\u003cspan class=\"badge badge-pages\"\u003e2 pagini\u003c\/span\u003e\u003c\/em\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-header-text\"\u003e\n\u003cem\u003e\u003cspan class=\"badge badge-pages\"\u003e\u003c\/span\u003e\u003c\/em\u003e\u003cbr\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-body\"\u003e\n\u003cdiv\u003e\n\u003cp class=\"section-label\"\u003e\u003cstrong\u003eCe conține\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp class=\"section-text\"\u003eUn brand board condensat în format A4 (portret) cu toate elementele de identitate reunite: logo principal și alternativ, sub-marcă, imagini (produs, detaliu, scenă), textură, paletă de 5 culori cu coduri hex, ghid de fonturi cu 2 tipuri de caractere ilustrate, și profilurile celor 4 segmente de audiență (vârstă, gen, locație, interese). Completat cu descrierea scurtă a brandului și direcția artistică pentru social media.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cp class=\"section-label\"\u003e\u003cstrong\u003eDe ce să-l alegi\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp class=\"section-text\"\u003eEste versiunea „all-in-one\" pe care o poți imprima și prinde pe perete sau trimite ca PDF unui nou colaborator. Spre deosebire de ghidul complet de 19 pagini, acest format condensat este ideal ca document de referință de zi cu zi — rapid de consultat, ușor de distribuit, perfect ca livrabil în pachete de entry-level.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cp class=\"section-label\"\u003e\u003cstrong\u003ePentru cine este ideal\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli class=\"tags\"\u003e\u003cspan class=\"tag tag-teal\"\u003eMici afaceri cu echipe mici\u003c\/span\u003e\u003c\/li\u003e\n\u003cli class=\"tags\"\u003e\u003cspan class=\"tag tag-amber\"\u003eFreelanceri care livrează pachete entry-level de branding\u003c\/span\u003e\u003c\/li\u003e\n\u003cli class=\"tags\"\u003e\u003cspan class=\"tag tag-purple\"\u003eAntreprenori solopreneur cu nevoi vizuale clare\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cspan class=\"tag tag-amber\"\u003e\u003cspan class=\"tag tag-purple\"\u003e\u003cspan class=\"feat\"\u003e100% editabil în Canva - Nu necesita Canva PRO - \u003c\/span\u003e\u003c\/span\u003e\u003cspan class=\"tag tag-purple\"\u003e\u003cspan class=\"feat\"\u003ePrompt AI pentru fiecare template - \u003c\/span\u003e\u003c\/span\u003e\u003cspan class=\"tag tag-purple\"\u003e\u003cspan class=\"feat\"\u003eÎndrumări pas cu pas incluse\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"AM Design","offers":[{"title":"Default Title","offer_id":53657923846473,"sku":null,"price":115.0,"currency_code":"RON","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0984\/2573\/3449\/files\/1_5ba4ce23-8e2c-4206-9935-beede0c21d56.svg?v=1772534231"},{"product_id":"ghid-de-identitate-vizuala","title":"Template Ghid de Identitate Vizuala","description":"\u003cdiv class=\"product-header\"\u003e\n\u003cdiv class=\"product-header-text\"\u003e\n\u003cp class=\"product-subtitle\"\u003eTemplate complet pentru documentarea brandului vizual.\u003c\/p\u003e\n\u003cem\u003e\u003cspan class=\"badge badge-pages\"\u003e19 pagini\u003c\/span\u003e\u003c\/em\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-header-text\"\u003e\n\u003cem\u003e\u003cspan class=\"badge badge-pages\"\u003e\u003c\/span\u003e\u003c\/em\u003e\u003cbr\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-body\"\u003e\n\u003cdiv\u003e\n\u003cp class=\"section-label\"\u003e\u003cstrong\u003eCe conține\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp class=\"section-text\"\u003eUn ghid profesionist organizat în 3 mari categorii: Elemente (logo principal, logo secundar, emblemă, motive grafice principale și secundare, tipografie completă cu 4 tipuri de fonturi și ierarhie tipografică, paleta de culori cu coduri, Direcție vizuală (mood board, stil fotografic, mock-up-uri pentru print și digital) și Acces la fișiere (structura dosarelor, instrucțiuni de livrare).\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cp class=\"section-label\"\u003e\u003cstrong\u003eDe ce să-l alegi\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp class=\"section-text\"\u003eLivrezi clienților un document de brand complet și profesionist, care arată că îți cunoști meseria. Elimini discuțiile interminabile despre „cum ar trebui să arate\" brandul și stabilești reguli clare de la bun început. Clientul pleacă cu un ghid pe care îl poate trimite oricărui colaborator viitor și tu ești creditatul în document.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cp class=\"section-label\"\u003e\u003cstrong\u003ePentru cine este ideal\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli class=\"tags\"\u003e\u003cspan class=\"tag tag-teal\"\u003eDesigneri grafici freelanceri\u003c\/span\u003e\u003c\/li\u003e\n\u003cli class=\"tags\"\u003e\u003cspan class=\"tag tag-teal\"\u003eBrand designeri\u003c\/span\u003e\u003c\/li\u003e\n\u003cli class=\"tags\"\u003e\u003cspan class=\"tag tag-purple\"\u003eAgenții mici de branding\u003c\/span\u003e\u003c\/li\u003e\n\u003cli class=\"tags\"\u003e\u003cspan class=\"tag tag-amber\"\u003eFreelanceri care vor să ofere pachete complete\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cspan class=\"tag tag-amber\"\u003e\u003cspan class=\"tag tag-purple\"\u003e\u003cspan class=\"feat\"\u003e100% editabil în Canva - Nu necesita Canva PRO - \u003c\/span\u003e\u003c\/span\u003e\u003cspan class=\"tag tag-purple\"\u003e\u003cspan class=\"feat\"\u003ePrompt AI pentru fiecare template - \u003c\/span\u003e\u003c\/span\u003e\u003cspan class=\"tag tag-purple\"\u003e\u003cspan class=\"feat\"\u003eÎndrumări pas cu pas incluse\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"AM Design","offers":[{"title":"Default Title","offer_id":53657925583177,"sku":null,"price":700.0,"currency_code":"RON","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0984\/2573\/3449\/files\/1_489ec290-346e-4f20-9983-d65595eba88e.svg?v=1772534384"},{"product_id":"mini-brandboard","title":"Template Mini Brandboard","description":"\u003cdiv class=\"product-header\"\u003e\n\u003cdiv class=\"product-header-text\"\u003e\n\u003cp class=\"product-subtitle\"\u003eRezumatul vizual esențial al identității unui brand.\u003c\/p\u003e\n\u003cem\u003e\u003cspan class=\"badge badge-pages\"\u003e2 pagini\u003c\/span\u003e\u003c\/em\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-header-text\"\u003e\n\u003cem\u003e\u003cspan class=\"badge badge-pages\"\u003e\u003c\/span\u003e\u003c\/em\u003e\u003cbr\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-body\"\u003e\n\u003cdiv\u003e\n\u003cp class=\"section-label\"\u003e\u003cstrong\u003eCe conține\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp class=\"section-text\"\u003eUn document vizual concentrat pe o singură pagină (format portret pentru social media) cu toate elementele esențiale ale identității unui brand: logo principal și sub-marcă, imagine reprezentativă, poze produs și detaliu, scenă, textură asociată brandului, paletă de culori cu coduri hex, tipografie ilustrată, tagline și cuvinte cheie definitorii ale personalității brandului.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cp class=\"section-label\"\u003e\u003cstrong\u003eDe ce să-l alegi\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp class=\"section-text\"\u003ePerfect ca livrabil rapid sau ca adăugare în orice pachet de branding, fără efortul unui ghid complet de 20 de pagini. Este documentul pe care un client îl trimite unui fotograf, unui copywriter sau unui web designer pentru a-i comunica instant esența brandului. Simplu, vizual, eficient.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cp class=\"section-label\"\u003e\u003cstrong\u003ePentru cine este ideal\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli class=\"tags\"\u003e\u003cspan class=\"tag tag-blue\"\u003eAntreprenori la debut care nu au buget mare\u003c\/span\u003e\u003c\/li\u003e\n\u003cli class=\"tags\"\u003e\u003cspan class=\"tag tag-teal\"\u003eDesigneri care oferă pachete de starter branding\u003c\/span\u003e\u003c\/li\u003e\n\u003cli class=\"tags\"\u003e\u003cspan class=\"tag tag-purple\"\u003eMici afaceri care vor o referință vizuală rapidă\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cspan class=\"tag tag-amber\"\u003e\u003cspan class=\"tag tag-purple\"\u003e\u003cspan class=\"feat\"\u003e100% editabil în Canva - Nu necesita Canva PRO - \u003c\/span\u003e\u003c\/span\u003e\u003cspan class=\"tag tag-purple\"\u003e\u003cspan class=\"feat\"\u003ePrompt AI pentru fiecare template - \u003c\/span\u003e\u003c\/span\u003e\u003cspan class=\"tag tag-purple\"\u003e\u003cspan class=\"feat\"\u003eÎndrumări pas cu pas incluse\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"AM Design","offers":[{"title":"Default Title","offer_id":53657925714249,"sku":null,"price":65.0,"currency_code":"RON","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0984\/2573\/3449\/files\/Mini_Brandboard.svg?v=1772535957"},{"product_id":"strategie-de-brand-1","title":"Template Strategie de Brand","description":"\u003cdiv class=\"product-header\"\u003e\n\u003cdiv class=\"product-header-text\"\u003e\n\u003cp class=\"product-subtitle\"\u003eFundația strategică a oricărui brand de succes.\u003c\/p\u003e\n\u003cem\u003e\u003cspan class=\"badge badge-pages\"\u003e17 pagini\u003c\/span\u003e\u003c\/em\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-header-text\"\u003e\n\u003cem\u003e\u003cspan class=\"badge badge-pages\"\u003e\u003c\/span\u003e\u003c\/em\u003e\u003cbr\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-body\"\u003e\n\u003cdiv\u003e\n\u003cp class=\"section-label\"\u003e\u003cstrong\u003eCe conține\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp class=\"section-text\"\u003eDocumentul strategic fundamental cu: misiunea, viziunea pe 5 și 10 ani, valori fundamentale cu comportamente concrete, personalitatea brandului, profilul de audiență țintă, analiza competitorilor cu SWOT integrat, declarație de poziționare cu exemplu concret, propunere de valoare, promisiunea brandului (livrabile emoționale și practice), piloni de comunicare, semnătura verbală (tagline + slogan) în 3 variante și tonul brandului.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cp class=\"section-label\"\u003e\u003cstrong\u003eDe ce să-l alegi\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp class=\"section-text\"\u003eEste documentul pe care orice brand îl face o singură dată, dar care ghidează toate deciziile de comunicare pentru ani de zile. Fără o strategie de brand clară, fiecare campanie o iei de la zero. Cu acest document, clientul tău are busola internă a afacerii și tu ești cel care i-a oferit-o.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cp class=\"section-label\"\u003e\u003cstrong\u003ePentru cine este ideal\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli class=\"tags\"\u003e\u003cspan class=\"tag tag-coral\"\u003eBrand strategiști freelanceri\u003c\/span\u003e\u003c\/li\u003e\n\u003cli class=\"tags\"\u003e\u003cspan class=\"tag tag-purple\"\u003eConsultanți de business\u003c\/span\u003e\u003c\/li\u003e\n\u003cli class=\"tags\"\u003e\u003cspan class=\"tag tag-teal\"\u003eAntreprenori care construiesc un brand de la zero\u003c\/span\u003e\u003c\/li\u003e\n\u003cli class=\"tags\"\u003e\u003cspan class=\"tag tag-amber\"\u003eAgenții de branding și comunicare\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cspan class=\"tag tag-amber\"\u003e\u003cspan class=\"tag tag-purple\"\u003e\u003cspan class=\"feat\"\u003e100% editabil în Canva - Nu necesita Canva PRO - \u003c\/span\u003e\u003c\/span\u003e\u003cspan class=\"tag tag-purple\"\u003e\u003cspan class=\"feat\"\u003ePrompt AI pentru fiecare template - \u003c\/span\u003e\u003c\/span\u003e\u003cspan class=\"tag tag-purple\"\u003e\u003cspan class=\"feat\"\u003eÎndrumări pas cu pas incluse\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"AM Design","offers":[{"title":"Default Title","offer_id":53657926992201,"sku":null,"price":470.0,"currency_code":"RON","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0984\/2573\/3449\/files\/1_ce2aee01-b92f-445b-a0ff-22b241b72efb.svg?v=1772533912"}],"url":"https:\/\/am-design.ro\/collections\/branding-design.oembed","provider":"AM DESIGN BRAND STUDIO","version":"1.0","type":"link"}